Training Program for Tourism Management Major
I. Major and major code
1. Major Code: 640101-1
2. Major: Tourism Management
II. Training objects
International students
III. Duration
3 Years full-time
Maximum: 6 Years
IV. Training objectives
This talent training program is tailored to international students in China. The “Chinese language + professional skill” training mode aims specifically to cultivate students’ international vision and all-round development in morality, intelligence, physique and aesthetic to meet the need of modern tourism industry. Students should master theoretical knowledge and skills of tourism service and management, have comprehensive practical ability and innovation ability with strong foreign language ability and high ecological awareness, be familiar with international tourism laws and regulations and international etiquette, and be able to engage in junior and intermediate tourism management in tourist attractions, travel agencies, hotels and other tourism enterprises and institutions.
V. Occupational position (s) analysis
The talents trained in this major mainly work in ground level, middle management positions and high-level service positions in tourism enterprises.
Main positions in travel agencies: general manager office clerk, plan adjustment commissioner, outreach commissioner, reception clerk, national guide, local guide, product sales commissioner.
Main positions in scenic spots: scenic spot management office clerk, scenic spot guide
Main positions in hotels: Chinese restaurant foreman, western restaurant foreman, banquet hall foreman, floor foreman, concierge foreman, business center foreman, call center foreman, sales specialist, Public Relations specialist, Personnel specialist, receptionist, housekeeping clerk.
See Table 1 for the specific post nature, professional ability requirements and quality of each position.
Table 1 Position Analysis of Tourism Management Major
No. | Position | Job Description
| Professional ability and qualities |
1 | Tour guide (Core position) | Travel team organization; Tour guide; Deal with emergencies
| (1) Knowledge of tourism culture, relevant laws and regulations, psychology and aesthetics (2) Have the ability to work independently, the ability to organize and coordinate, the ability to deal with various people, the ability to explain to the guide, the ability to deal with special problems and the ability to cope with emergencies (3) Have keen observation ability and perception ability, calm thinking ability and judgment ability, strong self-control ability |
2 | Tour operation in travel agency (Core position) | Distribute, implement, adjust and change reservation plans; Assist the guide center to monitor the implementation of reception plan; Collect, master, manage, analyze and transfer all kinds of information and materials; Assist the public relations personnel and publicity planning personnel to adjust product structure, verify product cost; and document filing | (1) Responsible and rigorous in work (2) Good computer skills; familiar with tourism planning and adjustment business; Proficient in using atlases, train schedules, flight schedules (3) Have a good knowledge of geography, history, copy-writing and computing ability (4) Good interpersonal relationship and strong communication skills (5) Ability of continuous learning and innovation
|
3 | Reception in travel agency (Core position) | Deal with customer calls and guest inquiries, contract signing, insurance; customer review; familiar with tourism products
| (1) Strong sense of service (2) Good command of office software (3) Good coordination and communication skills, responsible, lively and cheerful personality, affinity (4) Strong adaptability (5) Proficient in travel agency management system and various reception skills (6) Accurate and fluent Mandarin (7) Knowledge of business etiquette |
4 | Scenic spots (Core position) | Guided tour, explain and introduce local culture and tourism resources | (1) Standard Mandarin pronunciation, strong oral expression ability (2) Master the knowledge of history, culture, psychology and aesthetics |
5 | Chinese restaurant foreman (Core position) | Daily management of the team according to food and beverage needs; reception arrangement of guest; staff management of the Chinese restaurant team, etc. | (1) At least one year of working experience in Chinese food service or related experience (2) Professional knowledge in marketing and service psychology (3) Good planning ability, information communication ability, customer complaints and problem solving ability |
6 | Western restaurant foreman (Core position) | Daily management of western restaurant team, reception arrangement of guest; staff management of western restaurant team, etc. | (1) At least one year of western food service experience or related experience (2) Professional knowledge in marketing and service psychology (3) Good planning ability, information communication ability, training ability, customer complaints and problem solving ability (4) Good foreign language skills |
7 | Banquet hall foreman (Core position) | Daily management of the team according to catering needs, Process management of the banquet; Staff management of the team, etc. | (1) At least one year of banquet service work experience or related experience (2) Professional knowledge in marketing and service psychology (3) Good planning ability, information communication ability, training ability, customer complaints and problem solving ability |
8 | Hotel floor foreman (Core position) | Floor service checking and management according to housekeeping needs; reception management ; staff management of the floor, etc | (1) More than one year floor service work or related work experience (2) Familiar with room service, fire fighting, first aid and other procedures (3) Good planning ability, information communication ability, training ability, customer complaints and problem solving ability |
9 | Hotel concierge foreman (Core position)
| Assist in the management of daily concierge work; lead the team in concierge services; management and training of the team members, etc. | (1) More than one year of relevant work experience (2) Familiar with protocol, good communication and coordination skills (3) Master the information of various departments of the hotel, and have basic knowledge of tourism and hotel management |
10 | Hotel Lobby assistant manager (Core position) | Mainly responsible for important lobby reception service and special event handling, supervision and inspection of daily work, supervision and management of the service work of all posts in the front office, etc. | (1) College degree or above, with hotel management, tourism management, public relations and other related knowledge (2) At least 3 years relevant working experience (3) Have good language skills and crisis handling ability, know the reception etiquette
|
11 | Sales specialist (Related position) | Sales work according to tourism enterprise needs and customer source information; customer management; keen on market trends and industry trends, understand competitors, sort out relevant materials and report, etc. | (1) More than one year related work experience (2) Professional knowledge in marketing, travel agency management, public relations, etc (3) Good communication and coordination ability, language expression ability and problem solving ability
|
12 | Public Relations Specialist (Related position) | Public relations activities according to tourism enterprise needs; customer reception; sort out and analyze related materials, etc. | (1) More than one year of relevant working experience (2) Professional knowledge in marketing, public relations, etc (3) Strong oral and written language expression and communication skills
|
13 | Clerk of personnel department (Related position) | Participate in formulating performance management system and work plan, establish and improve salary management system of tourism enterprises; implement performance management, salary and welfare management; personnel file management and data sorting, etc. | (1) More than one year relevant working experience (2) Responsible and rigorous in work, with professional knowledge of human resource management, psychology, statistics, labor and social security (3) Good communication and coordination skills and team spirit (4) Proficient in office automation and other software operation
|
VI. Introduction to core courses and core skills
1. Course code: 084003-0-2
Course name: Humanistic Foundation of Tour Guide (1)(2)
Course nature: Vocational basic courses core courses 112 hours 7 credits
Course content: This course consists of two parts: basic knowledge of national tour guide and basic knowledge of local tour guide. National tour guide includes knowledge of Chinese history, Chinese tourism geography, Chinese ethnic folk customs, China’s four religions, ancient Chinese architecture and gardens, the main schools of Chinese cuisine, Chinese specialties, couplets and ancient poetry, etc. Local tour guide includes geographical characteristics, historical changes, regional tourism resources, local specialties of Jiangsu province, etc.
Textbook: Basic Knowledge of National Tour Guide, Basic Knowledge of Local Tour Guide, China Travel Press, National Tour Guide Personnel Qualification Examination Expertise Committee
2. Course code: 081015
Course name: Tour Guide Business
Course nature: Vocational skill course, core course, 56 hours, 3.5 credits
Prerequisite course: Humanistic Foundation of Tour guide
Course content: This course includes the nature and function of the tour guide service, and operational procedures of local guide and national guide. Students can improve their oral presentation skills, master the principles and methods in dealing with common problems in the process of tour guide, and understand relevant professional knowledge of tour guide.
Textbook: Tour Guide Business, China Travel Press, National Tour Guide Personnel Qualification Examination Experts Committee.
3. Course code: 081008
Course name: Tourism Policy and Regulation
Course nature: Vocational basic course, core course, 56 hours, 3.5 credits
Prerequisite courses: Introduction to Tourism, Tour Guide Business, Tourist Etiquette and Physical Training
Course content: This course includes overview of tourism policies and regulations, tourism legal relationship; laws and regulations of tourism subjects (tourism consumers, tourism enterprises, travel agencies, tour guides and team leaders, tourist hotels, tourism administration); laws and regulations of tourism operation and management (contract, tourism resources, tourism traffic, tourism safety, tourism insurance, tourism market, tourism disputes and tourism complaints); laws and regulations related to tourism (entry-exit management, food hygiene management, entertainment venues management); international tourism legal system such as international tourism legislation, and WTO and tourism, etc.
Textbook: Policies and Laws and Regulations, China Travel Press, National Tour Guide Personnel Qualification Examination Experts Committee.
4. Course code: 081002
Course name: Travel Agency Operation and Management
Course nature: Vocational skill course, core course, 48 hours, 3 credits
Prerequisite courses: Introduction to Tourism, Tour Guide Business, Tourist Etiquette and Physical Training
Course content: This course includes the origin and development of travel agencies at home and abroad，travel agency establishment, product development and management of travel agency, travel agency product sales management, travel agency product marketing management, business management, hospitality management of travel agency, travel outbound tourism management, financial management and industry development trends of travel agencies, etc.
Textbook: Travel Agency Management Practice, Wu Liyun and Liu Jie, Peking University Press.
5. Course code: 081025
Course name: Tour Guide Oral English
Course nature: Professional optional course, core course, 48 hours, 3 credits
Course content: This course aims at improving students’ ability of guiding and explaining in English through simulation and drill practice of tour guide’s working situations, such as tour reception, travel dining, travel transportation, travel service, travel shopping, and dealing with tourists’ complaints.
Textbook: Situational Speaking English for Tour Guides, Chen Xin, Peking University Press.
6. Course code: 083017
Course name: Introduction to Tourism
Course nature: Vocational basic course, 32 hours, 20 credits
Course content: This course enables students to master tourism and its related concepts, grasp the essence of tourism activities, content, type, form and development of the basic elements of tourism and the mutual relationship between the elements, know the basic laws of development of tourism activities, learn the relationship between social economic development and tourism activities, the basic effect of tourism to the host district and development trend of the travel and tourism, so as to improve the understanding of tourism, and lay a solid foundation for the study of other professional courses.
Textbooks: Introduction to Tourism, Li Tianyuan, Nankai University Press; Introduction to Tourism, Li Yun and Zhao Jinxia, Southeast University Press.
7. Course code: 084001
Course name: Introduction to Hotel Management
Course nature: Vocational basic course, 40 hours, 2.5 credits
Course content: This course includes basic knowledge in the hotel industry, hotel management, hotel human resources management, hotel marketing management, hotel operation management, hotel planning management, hotel service and complaint management, hotel security management, hotel supplies, equipment, and energy management, hotel management information system, and strategic management of the development of hotel. The course is rich in content and well-structured, with a focus on practicability, theory, science and comprehensiveness, representing the latest developments trend of the hotel industry and social needs.
Textbook: Introduction to Hotel Management, Jiang Dingxin, Northeast University of Finance and Economics.
8. Course code: 0830101
Course name: Travel Etiquette
Course nature: Vocational basic course, 32 hours, 2 credits
Course content: This course includes basic principles and norms of tourism professional etiquette, basic personal etiquette, service language etiquette, common communication etiquette, hotel reception service etiquette, travel agency reception etiquette, international communication etiquette, foreign common etiquette, etc. It aims at standardizing students’ appearance and etiquette through training.
Textbook: Tourism Service Etiquette, Ren Xiaozhen and Wang Xuanxuan, Nanjing University Press.
9. Course code: 084007
Course name: Catering Service and Management
Course nature: Vocational skill course, 48 hours, 3 credits
Prerequisite courses: Introduction to Hotel Management, Tourist Etiquette and Physical Training
Course content: The course includes composition and personnel responsibilities in catering department, basic skills of food and beverage service such as tray, filling the liquor, folding the napkin, spreading table cloths, table setting, food serving, etc.; Chinese food and western food; service procedures of a la Carte, banquet, buffet, group meal and dinner buffet; design and arrangement of dishes, beverage, menus, and parties; basic methods of purchasing, checking, distributing and storing kitchen food.
Textbook: Catering Service and Management Practice, Hu Zhanghong, Higher Education Press.
10. Course code: 0810073
Course name: Psychology of Tourism
Course nature: Vocational optional course, 24 hours, 1.5 credits
Prerequisite courses: Introduction to Tourism, Tour Guide Business, Travel Agency Operation and Management
Course content: The course includes theories of tourist perception, tourist motivation, tourist attitude, tourist interpersonal communication, the psychology of tourist personality,and the psychology of tourist service, etc.
Textbook: Tourism Psychology, Sun Qingqun, Chemical Industry Press.
11. Course code: 081010
Course name: Tourism Human Resource Management
Course nature: Vocational optional course, 32 hours , 2 credits
Prerequisite course: Introduction to Tourism
Course content: This course teaches the basic principles, methods, practices and technologies of tourist enterprise human resource management, including overview of travel enterprise human resources management, human resource planning and allocation, job analysis, employee recruitment and training, compensation management, staff incentive, performance evaluation and management, human resource management policies and procedures, etc.
Textbook: Human Resource Management in Tourism Enterprises, Xie Lishan, Tourism Education Press.
12. Course code: 0820102
Course name: Spoken Hotel English
Course nature: Vocational optional course, 32 hours , 2 credits
Course content: This course systematically teaches the basic knowledge of hotel English. It improves students’ hotel English application and expression ability through situational training, and lays a good foundation for foreign tourism management.
Textbook: Hotel Situation English, Gao Wenzhi, Peking University Press.
13. Course code: 081014
Course name: Tourism Marketing
Course nature: Vocational optional course, 40 hours, 2.5 credits
Prerequisite course: Introduction to Tourism
Course content: This course includes the basic theory of tourism marketing, tourism marketing environment analysis, market research and prediction of tourism, tourist market segmentation and target market selection, and introduces in detail the marketing strategy of tourism, tourist products, tourism product interface, tourism product marketing channel strategy, promotion strategy and tourism marketing planning and control, etc.
Textbook: Tourism Marketing , Lu Zhu, Xu Yu, Hunan Normal University press.
14. Course code: 0810173
Course name: Scenic Area Reception and Management
Course nature: Vocational optional course, 48 hours , 3 credits
Prerequisite course: Introduction to Tourism, Chinese Tourism Geography
Course content: This course enables students to discover new ideas and methods of service and management of tourist attractions through the study of travel agencies and practitioners of tourist attractions. By studying classic cases at home and abroad, students can explore the development trend of tourist attractions and learn about standards and norms in building scenic areas.
Textbook: Tourism Scenic Spot Management, Xiao Hongyi, Peking University Press.
15. Course code: 082009
Course name: Introduction to Tourist Source Countries
Course nature: Vocational optional course, 40 hours , 2.5 credits
Prerequisite course: Introduction to Tourism
Course content: Teaching of global tourism market; division of the global tourism market by the World Tourism Organization; the characteristics of each market segment and the possible market share of China in each market segment; a detailed summary and evaluation of the natural geographical characteristics, social environment, tourism development process and market segmentation of the 20 most important tourist source countries and regions of China; the trend of China’s overseas tourist market and the characteristics and time of inbound tourists in tourism consumption and tourism demand.
Textbook: Overview of China’s Tourist Source Countries, Chen Jiagang, Nankai University Press.