Training Program for E-commerce Specialty

发布者：闵信洲发布时间：2022-06-04浏览次数：1122

Training Program for E-commerce Specialty

I. Major and major code

1. Major Code: 630801-1

2. Major: E-commerce

II. Training objects：

International students

III. Duration:

3 Years full-time

Maximum: 6 Years

IV. Training objectives

This talent training program is tailored to international students in China. The “Chinese language + professional skill” training mode aims specifically to cultivate international students’ all-round development in morality, intelligence, physique and aesthetic. Students should master the professional theory and knowledge of e-commerce, have a certain level of economic management theory and the strong ability of information technology, be able to use modern information technology in the relevant departments of industrial and commercial enterprises and become high-quality technical personnel who can engage in e-commerce project management, e-commerce application, economic information management, network marketing, business website construction and management, small network and computer system management and maintenance.

VI. Introduction to core courses and core skills

1. Course code: 090008

Course name: Managerial Economics

Course nature: Vocational basic course, 48 hours, 3 credits

Prerequisite course: Economic Mathematics

Course content: This course teaches the application of economic theories in management practice based on whether the theories meet the needs of management decision-making and whether the theories can serve management decisions. It includes enterprise economic analysis, demand analysis, decision analysis, market structure and strategy economic analysis, organizational structure analysis and so on. Students are enabled to analyze management decisions in practice with rational thinking.

Textbook: Managerial Economics, Li Zijie, TsinghuaUniversity Press, 2013

2. Course code: 093001

Course name: Fundamentals of Management

Course nature: Vocational basic course, 48 hours, 3 credits

Prerequisite course: Economic Mathematics

Course content: The course teaches the basic principles of modern enterprise management, including planning and decision-making, organization and personnel, leadership and motivation, information and control, etc. After learning the course, students can understand basic theories of modern enterprise management and master the common means and methods of enterprise management.

Textbook: Fundamentals of Management, Chen Wenhan, ChinaRenminUniversity Press, 2016

3. Course code: 0910013

Course name: Marketing

Course nature: Vocational basic course, 52 hours, 3 credits

Prerequisite courses: Management Economics, Fundamentals of Management

Course content: This course includes the principles and methods of marketing, analysis of the internal and external factors affecting the market, the formation of marketing concepts, sales decisions, product pricing, distribution and promotion, and the strategies and decisions of market entry and market development. After learning the course, students can master the basic concepts and basic knowledge of marketing.

Textbook: Marketing, Guo Guoqing, RenminUniversity of China Press, December 2015

4. Course code: 0930021

Course name: Fundamentals of Modern Logistics

Course nature: Vocational basic course, 48 hours, 3 credits

Prerequisite courses: Management Economics, Fundamentals of Management

Course content: This course includes the concept and classification of logistics, the basic functional elements of logistics, and the application and extension of logistics concept. After learning the course, students can learn about and understand basic theories and operation practice of modern logistics.

Textbook: Modern Logistics Foundation, Hu Jianbo, TsinghuaUniversity Press, August 2014

5. Course code: 0920016

Course name: Introduction to E-commerce

Course nature: Vocational basic course, 64 hours, 4 credits

Prerequisite courses: Management Economics, Fundamentals of Management

Course content: This course includes the basic theories of e-commerce. Students understand the importance of e-commerce and its general knowledge, and master the skills of contacting and making transactions with customers online.

Textbook: Introduction to E-commerce, Dai Jianzhong, Tsinghua University Press, October 2016

6. Course code: 091015

Course name: Online Marketing

Course nature: Vocational skill course, 48 hours, 3 credits

Prerequisite courses: Marketing, Introduction to E-commerce

Course content: This course introduces the concept and function of network marketing and network marketing information transfer model; network marketing method system, a variety of common network marketing tools and methods and their application in network marketing, mainly including enterprise website research, search engine marketing, E-mail marketing, network advertising and so on.

Textbook: Online Marketing, Wang Wei, RenminUniversity of China Press, May 2016

7. Course code: 0920123

Course name: Fundamentals of E-commerce Technology

Course nature: Vocational skill course, 48 hours, 3 credits